Building Controls and Services, Inc. recently celebrated its 30 year anniversary. Ken Stoppel, Founder and CEO, reminisced on the evolution of the BCS logo. “Getting a new logo felt like putting a pet down because its looks simply didn’t suit the standards of today,” he said. “It was certainly painful, but absolutely necessary.”
Morphing and growing, BCS identified a need for a fresh brand image that portrayed the cutting-edge technological products and superior service that was quickly creating a reputation in the community. Thus, the symbolic hexagon was born.
Though simple upon first glance, the logo is rich with hidden meaning. Generally, our logo represents the finite control of space. The shape itself creates a 3-D box that symbolizes our customer’s building envelope. The circle in the top right hand corner represents a degree symbol, the epitome of control, identifying BCS’s role in accurately controlling degrees of comfort, safety, and efficiency within our customer’s environment.
Our logo has evolved alongside us. It is a complete representation of all that BCS has and will continue to achieve. It’s pulled together in a simple, yet, bold manner that, like us, is strong and innovative.