Many security systems and methods are growing obsolete with new advances in technology, and it is important to keep up. Building control and security are becoming simpler and more efficient. For example, emerging facial recognition technology is revolutionizing video security, changing the way businesses secure and monitor their facilities. This technology has applications in nearly every industry, from retail and restaurants to warehouses and stock rooms. Here’s how they can help:
Identifying Threats
Some industries carry higher risks of being targeted. From airports to hospitals, banks to government buildings, being able to identify and recognize potentially threatening individuals is an enormous application for facial recognition technology.
Facial recognition works by capturing an image of a person’s face and using software to create a mathematical algorithm. This algorithm and information can then be stored and referenced later, allowing for suspicious behavior or people to be identified. When a person’s image is captured for facial recognition, it is encrypted and transferred to a database, where it is compared to state and federal watch lists. If the facial algorithms match those in a watch list, the security operator is notified to allow for further attention and investigation.
Fraud Prevention
Facial recognition also has potential for use in preventing fraud with credit cards. The MasterCard Identity Check demonstrates how facial recognition technology can be used to protect credit card users from theft and fraud. When a purchase is made online, the cardholder uses their smartphone to confirm their identity and verify the purchase using their smartphone’s camera and facial recognition software.
It is easy for thieves to make unauthorized purchases with a stolen credit card through an online store, especially when they have the card and a cardholder’s personal info, such as passwords and answers to security questions. Facial recognition software provides a new security measure to help fight credit card theft and fraud.
Stopping Shoplifters
In retail, facial recognition technology can help identify and stop shoplifters before they steal. Some stores use facial recognition software to identify known shoplifters and alert security to their presence anytime they enter a store.
These systems can also be used to identify suspects in a crime. If a camera captures a crime taking place, the footage can be analyzed and a facial algorithm constructed, then used to identify the person using anything from police mugshots to Facebook profile pictures.
Facial recognition has major applications in security for every industry. No matter the size or sector of your business, facial recognition technology can change the way you do security. For more information on how facial recognition technology will help your business, contact us today!
